Wall Street Journal says “Apple Working on Less Expensive iPhone”

Everywhere we turn the rumors about the “iPhone nano” keep cropping up. It seems that many of us are expecting Apple to produce an iPhone that’s just a little bit more affordable. According to a recent report from DigiTimes, they say that their sources have already had sight of this cheaper smartphone and now the Wall Street Journal have chimed in with this :

iPhone-nano

“Apple Inc.  is working on a lower-end iPhone, according to people briefed on the matter, a big shift in strategy as its supremacy in smartphones has slipped.

While Apple has explored such a device for years, the plan has been progressing and a less expensive version of the flagship device could launch as soon as later this year, one of the people said.

The cheaper phone could resemble the standard iPhone, with a different, less-expensive body, one of the people said. One possibility Apple has considered is lowering the cost of the device by using a different shell made of polycarbonate plastic. Many other parts could remain the same or be recycled from older iPhone models.”

Source : WSJ

This idea has been talked about for years. Back in 2011 it was reported that Apple had one in the works but it hasn’t appeared yet.  Right now, Apple have their widest range of smartphones ever but, unless you buy from a carrier at a subsidized price on contract, the full price is just too expensive for many.

Take China and India for example. These are 2 of the largest emerging tech markets in the world but prices are just too high for them. Introduce a $200 or $300 smartphone and that story will change dramatically. At the moment, they are tending towards Android or other cheaper models because they are affordable. For Apple, that needs to change as these 2 markets alone represent a huge percentage of the entire market share.

It is quite possible that this cheaper phone is in the works right now but it isn’t likely to be released this year. However, when it does, Apple will see a huge change in their smartphone market share, to their immense benefit.

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