As the end of the year approaches, more and more results are coming in, from top search results all the way through to sales reports. Back in September of this year, Apple released their brand new gadget, the iPhone 5 that, in its first weekend alone surpassed all expectations of sales numbers. It’s only now that Apple have finally caught up with demand.
Now, for the first time in Apples’ history and something that the late Steve Jobs would have been proud of, Apple have gained a 53% share of the US smartphone market. The results cover a period of 12 weeks ending on November 25th and, this time last year, Apple only held 37%.
Android have fallen to 2nd place with 42% of the US market but, bear in mind that the Galaxy S3 was released much earlier and would not have been included in the sales results. One other reason why the figures are so impressive compared to last years for Apple is that the iPhone 4s was released some 3 weeks later in the year.
The bulk of the sales have come from the hugely successful iPhone 5 although sales of all Apple smartphones were calculated into the mix. Kantar Worldpanel ComTech are responsible for compiling the results and they say that
“Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December”.
Unfortunately for Apple, Android still hold the European market with a 61% share, with Samsung being the biggest seller. RIM and Symbian continue to plummet and Windows Phone is slowly clawing its way up the list.