Facebook are clearly rolling in spare cash at the moment as they appear to be buying up everything they can get their hands on. Following on from the Instagram and Acrylic deals, they are now said to be in talks regarding the acquisition of WhatsApp. In all fairness, this would be a valuable buy for Facebook as it will take them another, very large step, in helping them to focus on and increase their mobile presence, and their customer base.
WhatsApp is a mobile messaging app, that is cross-platform and fits in nicely with Facebook’s intention to place some focus on international markets. At the moment WhatsApp has a presence in more than 100 countries worldwide, is on hundreds of different networks and can be used on just about any mobile platform. It is one of the most popular of the paid apps, especially on iOS.
At the moment, no real details are emerging about the deal. However, there is one good reason why it could al fall through – ads. WhatsApp is currently ad free, however, as users will know, Facebook loves ads. But, one of the founders fo the popular app ad this to say about ads – “Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought.” , which could be a spanner in the works for Facebook.
If they do manage to acquire it, one of the big questions will be whether they intend to leave it running as it is or incorporate it into Facebook Messaging. More details as they become available .
Source : Techcrunch