Apple to Refresh MacBook Lineup again in June 2013

The holidays are almost over and, with the start of a new year coming up its time to get back to work. And, apparently that’s just what Apple is doing. Reports are coming out that they are undergoing a revamp of their MacBook line and are already requesting quotations for production of an updated MacBook Pro and Air.

13 inch macbook pro 2012

We have seen copies of the alleged specs for the 2 new machines and, while there don’t look to be any real changes in design there are one or two hardware changes. The new 13” MacBook Pro is purported to include a 2.5GHz Dual-Core Intel i5 processor, 2 USB 3.0 ports and Bluetooth 4.0, although much of the rest will remain the same as the current one.

The MacBook Air apparently has a 15” display, 4 USB 3.0 ports and a built-in HD Facetime camera. It also has a 2.6GHz Quad-Core Intel i7 processor with 8MB L3 cache and a turbo booster up to 3.6GHz.  Both are said to include Retina display, which is becoming more and more common as time goes by.

However, pricing is going to be vital to Apple if they want to actually sell these new machines.  The current price for a lower-end 13” MacBook Pro with Retina display is $1699, a bit out of the reach of the ordinary consumer. Either Apple is going to have to reduce their profit margin or they will need to make the absolute minimum increase in price. It has also been said that they may decide to keep the regular screen cheaper models for those who simply cannot afford the better display ones.

UPDATE 15/01/2015

The current status of this report is that, while the MacBook range has been refreshed every year, to date, there have been no significant improvements. However, in October 2014, there was talk of a MacBook Air being made available in 2015 and we now have reports that it has gone into mass production. You can read more about that here.

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